2021 Digital Product Ideas
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Regardless of what you’re selling, whether online or off, the key is to always provide value. If what you have to offer (in the way you package it), is of value to others, you can sell it. With that in mind, here are some ideas of products you can sell online that are guaranteed to bring value to a niche audience.
Self-publishing has become a modern-day reality, letting anyone with anything to offer the world the ability to make it available online (and sell it, too!). Put words into documents, be it an ebook or a PDF, and turn words into value.
Sell ebooks if you’ve always wanted to be a writer, but didn’t quite know how to get published. Writing an ebook gives you unlimited possibilities, since you don’t need to worry about distribution (so much). All you need is an idea, your trusty computer, a writing nook where you feel comfortable, yet inspired, and the world wide web.
Here’s why ebooks are great: they’re easily consumable, they’re great for building business credibility, and they can generate income through content. Include affiliate links in your ebook or use the text as a sort of long-form sales letter for your other products, courses, services, etc.
Besides, ebooks are a great way to bring in leads. Distribute the ebook for free in exchange for website visitor’s email. The best part is, they’re easy to make.
Ebook – non-fiction
Ebook – fiction
Ecommerce product descriptions
Copywriting templates (ex. How to fire a client, how to raise prices)
Email campaign templates (upselling, cross-selling, re-engagement, etc.)
Creative brief samples/templates
Academic research, papers, findings
Writing cover letters
Dispute letters (with banks, attorneys, clients, etc.)
Thanks to the ability to store and send audio digitally through MP3s and other formats, we’re able to sell audio content online. Thanks to the demand in audio, there’s a market for it.
Do you have experience in the music production field? Or perhaps you think you know what it takes to make a great beat?
Then sell beats online. This line of business does indeed need investment, since you’ll be needing specific sound equipment to record. At the same time, it’s not so much about the tools, as it is about knowing how to use them. Some knowledge in music theory might help, but other than that – have your own style, get into mixing, and start making that music.
Forms of audio you can sell online:
Voice overs (as a service)
Video content has become a powerful tool to deliver messages online. It’s an engaging form of content with 8 billion video views per day – on Facebook alone. So it’s not difficult to imagine why video is one of the best digital products to sell.
Video is a great form of storytelling that makes information more understandable. As Marketers we incorporate videos into our strategies as much as possible. So it’s not by chance that video will account for over 80% of global internet traffic in 2021.
Here are a few more ways you can leverage your video skills online:
Sell short films (entertainment)
Video animation intros
Video tutorials (ex. How to use a DSLR camera, follow along yoga, learn to code, edit a vlog, etc.)
Professionally edited short videos as a service(wedding, travel, etc.)
Design has become a heavily digitized industry, while simultaneously being in demand and dependant on knowledge and use of expensive tools and good taste. That makes for the perfect skill set to sell online.
Sell logo design if you want to combine using your creativity with making money. There are many online and physical businesses that require a strong visual identity, which means – the demand for logos is ever-growing.
From the practical side of things, logos are comparatively fast to make, especially if you already have some experience in that field. It’s a win-win.
Here are more ideas of what you can create and sell online with design skills:
Photoshop services (airbrushing, touch ups, etc.)
Business card design
Turn images into vector files
Powerpoint / Keynote presentation templates
Printable coloring book pages
3D printer design files
Wedding invitation templates
Photography can turn out to be an expensive hobby, but it’s possible to turn it into an income generator as well.
Here are just a few ways you can start selling your photography skills online:
If you are very knowledgeable in certain topics, chances are there are people who want to learn from you. There are many ways to facilitate this sort of knowledge transfer online. At the same time, there are plenty of ways to sell your time online. Here are some ways you can do that.
There are so many more ways to leverage your skills to sell online. Here are some of them:
Social media marketing
Audits (accounting audits, content audits, etc.)
And then there are the things that don’t belong in a category but are viable products to sell online. It just goes to show, the sky’s the limit.
Say, you’ve got the wisdom on a subject, but you don’t want the one-on-one communication that you get when teaching lessons.
In that case, sell courses online. Package your knowledge into a pre-made product that people can download online. The difference from online lessons is that you don’t need to be there personally.
So what is it that you need to sell courses online?
Start by creating valuable content on a subject you know a lot about. Give it your special spin so that you stand out among all the other online mentors – there’s definitely plenty out there! Say, you’re a barista who can make mean latte art, as well as love porcupines. Use that skill, and create your latte art training course that teaches porcupine drawings. Cute and unique.
Courses – of any and all kinds
Custom vacation/travel planning
Worksheets (educational curriculum ideas)
Woodworking instructions – step-by-step tutorials
Custom beauty/style/skincare consultations
Drawing lessons – step-by-step
Board game printouts
Car/equipment repair manuals
Stock market analysis software
Taking the leap is the hardest part!
Starting to sell products online may be daunting, but deciding on the product is the hardest part – it just gets easier from here. All it takes it choosing a product from this list, putting together the digital assets, and then launching your store.
So whether you’re looking to create some supplementary income, or launch a full-fledged online business, you’ve come to the right place.